Scouts in Helsinki raise funds through Advent calendar sales as economic challenges mount

Around five in the evening, the Lauttis shopping center in Lauttasaari, Helsinki, buzzes with activity. Before members of the Flame Foxes scout group begin selling Advent calendars, they gather to review sales basics. They approach potential customers warmly, even offering payment via MobilePay, and encourage smiles from those who may not be interested in purchasing a calendar.

Ten-year-old Loviisa Ämmälä, who has taken on the sale of 32 calendars, is eager to start. Last year, the Finnish Scouts raised over three million euros from calendar sales, which fund activities such as outings, camps, and equipment purchases, helping to keep participation costs low.

As Christmas approaches, numerous school classes and sports clubs are also busy fundraising by selling items ranging from underwear to cookie packs. This year, there is a heightened need for funds; for instance, a local company, Pilkkoset, has seen a 20% increase in sellers compared to last year. The company’s CEO, Veera Skutnabb, notes that challenging economic conditions are motivating families more than in previous years to gather funds.

Socks consistently sell well due to their practicality, and families are now being particularly cautious about their spending. Anri Leveelahti from the Finnish Parent Association observes that the tight financial situation is evident, as many of their registered parent organizations have ceased collecting membership fees to alleviate financial burdens.

Parents are increasingly facing challenges as the costs of activities rise—especially in sports like hockey, which can be hundreds of euros annually. The Finnish Ice Hockey Association is looking into the reasons behind the rising dropout rates in the sport, partly attributing it to costs.

Volunteers remain essential, but finding them has become more difficult; many parents feel overwhelmed with their current obligations. Leveelahti encourages involving children in fundraising activities to instill teamwork and financial literacy, thereby fostering a sense of community.