Faroese dairy producer MBM secures foothold in Greenland market

The Faroese dairy cooperative MBM has successfully expanded its sales in Greenland after targeted efforts, with further growth potential ahead, reports Faroese national broadcaster Kringvarp Føroya.

A strategic sales push has tripled MBM’s exports of dairy products to Greenland in 2025, according to the cooperative’s annual report. Tony Weyhe, managing director of MBM, attributes the success to tailored marketing and locally adapted packaging. “We’ve made a concerted sales effort in Greenland, and it’s paying off,” Weyhe told Kringvarp Føroya.

The breakthrough follows years of gradual progress. Greenland previously imported most of its long-life milk from Denmark, but MBM’s product—processed differently to preserve a fresher taste—gained favor with consumers. “The production method at MBM is unique,” Weyhe explained. “Steam is injected directly into the milk and then removed, which gives it a cleaner taste compared to Danish milk, where the milk is heated indirectly.”

Logistics have also played a role, as cargo ships en route to Greenland regularly stop in the Faroe Islands, making transport of shelf-stable goods efficient. MBM currently supplies Pisiffik, Greenland’s largest private retail chain, which operates stores in major towns. Negotiations are underway with KNI, the state-owned retailer serving rural areas, after initial talks last year. “They’re interested in our products, so we’re working to secure a deal with KNI as well,” Weyhe said.

Beyond milk, Greenlandic consumers have shown strong demand for MBM’s flavored drink Mist and growing interest in Faroese cheese and other dairy products. Weyhe described the market as holding “significant untapped potential” for further expansion.