Oslo court orders removal of posters featuring Marius Borg Høiby in promotional campaign for Marstein’s album

The Oslo District Court has ordered Universal Music AS to remove all posters featuring Marius Borg Høiby displayed in various locations throughout Oslo. These posters were put up to promote the latest album by the artist Marstein. The court’s ruling, announced on Monday afternoon, also prohibits the use of Høiby’s image for any promotional activities related to the album.

In its decision, the court acknowledged that Høiby, as a public figure, must tolerate the use of his image in journalistic contexts. However, it emphasized that using his image for commercial purposes is a different matter, especially since the coverage has been derogatory. The court noted that his image was used to promote a music album that references him in an extremely disparaging manner, particularly referring to Marstein’s song titled “3 Vise Menn.”

Høiby faces charges of physical assault, vandalism, threats, reckless behavior, and violating a restraining order against an ex-girlfriend. He has admitted to violent behavior while under the influence of cocaine and alcohol.

The temporary injunction permits the court to order immediate cessation of activities until a final decision is reached. Since legal proceedings may take time, the court ruled it necessary for Universal and Marstein to halt the use of Høiby’s image immediately.

In a statement from Høiby’s lawyer, Øyvind Bratlien, it was highlighted that the media storm surrounding Høiby has been ongoing. He emphasized that Høiby was involuntarily included in a marketing campaign that used derogatory language about him, necessitating prompt action to address what was described as a severe personal affront and clear commercial exploitation.