Danish boycott of US goods fades as Trump stays quiet

Interest in boycotting American products in Denmark has sharply declined since earlier this year, according to data from the mobile app UdenUSA, developed by Jonas Pipper and a friend nine months ago.

The app, which uses a phone camera to scan groceries and identify US-made products, saw 120,000 scans in January and February alone. Since March, that number has dropped to 55,000, Pipper told Danish broadcaster DR.

“We can see that consumers aren’t thinking about boycotting anymore,” he said. “It takes a lot of energy to boycott. When Trump stops talking about Greenland, people quickly move on and fall back into old habits.”

Major Danish supermarket chains report no significant boycott impact. Salling Group stated it has seen no unusual fluctuations in sales, even during the app’s peak in January. Coop noted only a minor dip in demand for American wine, likely tied to reduced marketing.

Daily downloads of UdenUSA have fallen from a peak of 30,000 in a single day to just 1-5 now. Pipper expects a resurgence only if Trump reignites discussion about Greenland.

The app was downloaded in 98 countries, with the US ranking 10th in downloads.