Danish study reveals 54% support ban on unhealthy food marketing to children

Danish children and youth face numerous temptations online, particularly through social media, where they encounter advertisements for unhealthy foods and drinks high in sugar, salt, and fat. A recent study reveals that 54% of Danes support a ban on the marketing of unhealthy products across digital platforms, including social media and online games, to combat obesity among young people.

The research follows violations of the food industry’s own advertising codes by brands like Kims and The Burger Concept, which employed popular influencers for promotions. Among the participants, 55% believe that using cartoon characters or celebrities on unhealthy food packaging should also be prohibited.

Peter Dalum from the Danish Cancer Society highlighted concerns about misleading advertising, especially through influencers and competitions. He called for a “nutrition profile” to establish clear limits for salt, sugar, and fat in food products aimed at children. Though implementing such regulations may be complex, Dalum advocates for taking all possible actions to address obesity, linking it to various cancer types.

Denmark’s Business Minister Morten Bødskov has indicated that legislation concerning the marketing of unhealthy foods is forthcoming, emphasizing the need for children to navigate the digital space safely.

Experts, including pediatrician Cilius Esmann Fonvig, suggest that a ban on these advertisements could significantly reduce children’s consumption of unhealthy foods. However, some academics express skepticism about the potential impact of such a ban, citing deeply ingrained consumer behaviors relating to unhealthy snacks.

While the proposed measures target high-sugar and high-fat items, Danes increasingly believe that stricter regulations are necessary to protect children from misleading advertising.