Efforts underway in southern Denmark to promote greener business practices and connect unemployed individuals to jobs

Efforts are underway in four municipalities in southern Denmark—Tønder, Sønderborg, Aabenraa, and Haderslev—to tackle two significant challenges: promoting greener business practices and connecting the unemployed to jobs. The local governments involved assert that businesses often need additional staff to enhance their environmental sustainability. The initiative aims to link companies with individuals who are currently outside the job market, and early results indicate it has been successful.

One beneficiary of this program is Joeys Bilpleje in Rødekro, which has utilized the extra workforce to explore innovative eco-friendly solutions. The shop plans to eliminate harmful chemicals in car cleaning processes thanks to the increased capacity. Owner Joey Soelberg notes that the added employees have allowed the business to focus on development for the first time in years.

Another success story is Bogi Poulsen, who secured employment through the initiative after an eight-month period of unemployment. He began as an intern at Joeys Bilpleje and has since transitioned to a permanent position, emphasizing that staying active is crucial for his mental well-being.

The project is funded by over 12.5 million kroner from the EU and is set to conclude in March 2025. However, the Aabenraa Municipality, which leads the project, is allocating an additional one million kroner to ensure its continuation. Gert Andresen, the municipality’s green transition coordinator, highlights the importance of maintaining collaborations with a network of environmentally-focused businesses. While the initial funding may not sustain the full scope of activities, local officials are optimistic about building on existing efforts and potentially securing more resources in future budget discussions.