Norwegian supermarket offers zebra meat and luxury goods for Easter

A Kiwi supermarket in the mountain resort of Hemsedal is drawing attention for its unusual Easter selection, including zebra meat, king crab, and premium wagyu beef, Dagbladet reports.

Instead of traditional Norwegian Easter staples like chocolate and crime novels, the store stocks exotic and high-end products more commonly found in upscale chains. “We’re probably a Meny disguised as a Kiwi,” admitted store manager Dani Møllerplass, referring to Norway’s more premium grocery brand.

The zebra meat, imported from South Africa, has become a talking point since its introduction after Christmas. Priced at around 600 kroner (€50) per kilogram, Møllerplass confirmed it has sold, though no customers were seen purchasing it during Dagbladet’s visit. One customer described the taste as “tender but mild.”

The store, which employs nearly 50 staff during the Easter rush, also offers Norway’s largest in-supermarket selection of Eastern European products alongside local specialties. Over the holiday week, sales match two normal months combined.

Other luxury items include wagyu beef at 3,500 kroner (€300) per kilogram and king crab. The store’s Easter turnover is boosted by Hemsedal’s status as a tourist destination, allowing extended opening hours.