Young investors trend upward in Norway as savings habits shift

The day after turning 18, Thomas Risanger Rød opened an investment savings account. Since his birthday in January, he has been saving in funds every month, contributing at least 2,000 kroner. He observes rising prices in housing and food, leading him to reflect on the diminishing benefits of a youth savings program.

“It’s rewarding to check my phone and see my investment growing,” he says, expressing the excitement that comes from seeing his savings increase through the funds.

The trend of young people investing in funds is growing significantly. Banks in Norway report a notable rise in the number of individuals aged 18 to 30 investing regularly. For instance, DNB has seen a 78% increase in this demographic from 2019 to 2024, while Nordea noted a doubling in fund investments from 2013 to 2021.

Thomas also remarks on a shift in attitude towards finances among his peers, suggesting that it’s becoming more common for young people to be conscious of their savings. Many now see saving as a smart choice for the future, showing an interest in long-term financial planning.

Christine Jakobsen Moberg, who began investing while a student in 2020, appreciates having formed savings habits early on. She emphasizes that anyone, regardless of their financial situation, can invest in funds.

Consumer economist Espen Østvold Rølla notes that while fund investments can yield higher returns, they also come with inherent risks. He advises prospective investors to consult a bank advisor to navigate their options and make informed decisions about which funds to choose.