Merenkurkku archipelago’s UNESCO status boosts tourism and local economy

The Merenkurkku archipelago was listed as a UNESCO World Heritage Site 20 years ago, significantly increasing tourism and economic activity in the Vaasa region, reports Finnish broadcaster Yle.

The designation, granted in 2006, remains Finland’s only natural heritage site on the international list. According to Metsähallitus, the state-owned enterprise managing the area, nearly 100,000 visitors explored the archipelago last year.

Ann-Sofi Backgren, chair of the Merenkurkku World Heritage Council, said the status has elevated the region’s global profile. “We’ve reached a whole new level because we’re now truly unique in the world,” she told Yle.

The UNESCO label has particularly drawn international tourists, including “UNESCO hunters” who seek out listed sites. Jukka Viita-aho, a local nature and fishing guide, noted a clear increase in visitor numbers, especially during summer. “Some foreign tourists come specifically to experience all the listed sites,” he said.

The tourism boom has created jobs and businesses, though exact economic figures are not fully studied. A 2024 report estimated tourism’s total impact on the Vaasa region at approximately €176 million, including spending on accommodation, dining, and fuel.

However, balancing growth with preservation remains a challenge. Teivo Teivainen, chair of Finland’s UNESCO Committee, stressed the importance of involving local communities in decision-making to avoid resentment over tourism expansion.

Max Jansson, CEO of Visit Vaasa, confirmed the archipelago’s role as a key attraction, with the region recording over half a million overnight stays last year—21% from international visitors.

Sustainable transport solutions are a priority, given the archipelago’s remote location. While some advocate for more local accommodations, Viita-aho suggested leveraging nearby Vaasa’s infrastructure, just 30 minutes away, to support tourism without overburdening the islands.