Kongsberg municipality opposes 17.5-metre McDonald’s sign

The city of Kongsberg is pushing back against plans by McDonald’s to erect a 17.5-metre-high sign as part of its first restaurant in the area, Dagbladet reports.

The fast-food chain aims to build a new roadside service area called Holestykket, featuring a restaurant, car wash, charging stations, and fuel pumps. But local officials argue the proposed sign—equivalent to a five- or six-storey building—exceeds the 9.5-metre height limit set in zoning plans.

Municipal director Heidi Eidskrem confirmed the plan has already been formally contested. “After assessing traffic safety and visibility against aesthetic and landscape concerns, we recommend maintaining the 9.5-metre restriction for signs in the regulated area,” she told Dagbladet.

McDonald’s Norway, operated by Food Folk Norge AS, defended the height as a safety measure. “Clear information for drivers is crucial, especially in challenging terrain with higher speeds,” said communications director Kristina Johansen. The company is now exploring alternative placements for a lower sign while maintaining visibility.

The dispute will go before the municipal Environment and Development Committee on 20 April for a political decision.