Hjørring and Jammerbugt enhance recruitment strategies for seasonal workers
In the municipalities of Hjørring and Jammerbugt, the recruitment of seasonal workers for summer jobs is becoming less challenging than in previous years. Last year, many ice cream shops and camps faced staff shortages, but this year, efforts have been made to improve hiring processes. Jammerbugt has launched a dedicated job platform for summer employment, aiming to simplify the matching of job seekers and employers.
Seasonal work is vital for the local economy, with many businesses relying on summer earnings to sustain operations throughout the year. Mette Greisen Damsgaard, the municipality’s trade and tourism chief, highlighted that access to seasonal labor is essential for keeping accommodation, restaurants, and shops open.
At Blokhus By Camping, owner Inge Vestergaard faced the dual challenge of managing guest check-ins while cleaning floors. Past experiences showed her how difficult it can be to find staff for the campsite. However, after posting a cleaning position on the new job platform, she successfully hired a cleaning employee, alleviating her workload considerably.
The job platform consolidates summer job listings, ensuring they don’t get lost among traditional job advertisements and social media posts. This targeted approach is beneficial for applicants, who hold more negotiating power in this competitive job market.
In Hjørring, the home care sector continues to rely on young seasonal workers, albeit with a new approach. These applicants demand flexibility and have varying interests in the number of hours they wish to work.
For individuals like Astrid Borup Bak, who happily accepted a seasonal job in home care, such flexibility has been crucial. She appreciated the understanding shown by her employer, allowing her to balance this role with other commitments. Ultimately, businesses are increasingly realizing the importance of being adaptable to meet the needs of potential employees in a robust job market.