Posten Faces Backlash Over AI-Generated Christmas Stamps in Norway

When a company expresses reluctance to repeat a new initiative just four days post-launch, it raises questions about the feedback they’ve received. This was the case for Norway’s postal service, which recently unveiled this year’s Christmas stamps featuring an AI-generated image of a puppy on a sled and a smiling snowman skiing. Surprisingly, the criticism wasn’t directed at their choice of festive imagery, but rather at the uninspired nature of the designs, which were produced using artificial intelligence by students from a local school.

Initially, it might seem surprising that Posten entrusted a digital tool to young children, only to receive artwork that lacked the typical charm associated with children’s drawings. Authentic children’s art often reflects an unfinished quality, revealing a glimpse into their emotional and creative development. However, AI tends to erase these imperfections, producing outputs that are indistinguishable from those crafted by professionals, leading to questions about the rationale behind involving schoolchildren in the project.

Feedback from the art community was swift; illustrators expressed concern in an open letter to Posten, arguing that the responsibility for creative integrity should have been prioritized. While AI tools have found their way into various creative industries, uncertainty remains regarding copyright law and the legitimacy of using internet-sourced materials.

Posten holds a respected position in Norway, with a legacy of delivering letters and packages across the country. As they navigate modern expectations for efficiency, the implications of utilizing AI in their projects prompts discussions about the value of traditional artistry versus technological advancement. Amidst the controversies, Posten has acknowledged the feedback and indicated that such experiments will likely not be repeated in the future.