ÁTVR Christmas beer sales fall 29% as Santé sells 10,460 litres

Sales of Christmas beer at ÁTVR’s alcohol shops fell 29% year on year, while online retailer Santé sold 10,460 litres during the first week of sales, mbl.is reports.

The figures were compiled by ÁTVR at the request of Morgunblaðið. Santé imported a large quantity of Tuborg Julebryg and is selling it for 20% less than ÁTVR. In the first week, Santé sold 25,320 cans of the beer, or about 8,360 litres.

Santé also sells other varieties of Christmas beer, which brought its total sales to 10,460 litres.