Garp emerges as surprise contender in dairy nostalgia vote

Icelandic dairy producer Mjólkursamsalan is asking the public to choose a nostalgic product to bring back as it prepares to celebrate its centenary next year, mbl.is reports. But many voters have also named products that are not on the shortlist.

The four options are Íþróttasúrmjólk, Garpur, Kívíjógúrt and Skyr.is with pears. The company plans to produce four nostalgic products during its anniversary year, sales and marketing manager Aðalsteinn Magnússon said. Public response will help determine whether the products return temporarily or permanently.

By the time of mbl.is’s report, the Facebook poll had drawn 699 comments. Among the write-in choices were a yogurt with nut and caramel flavour, Svarti-Pétur and liquorice-flavoured Skólajógúrt. Several people called for the return of the entire Skólajógúrt range. One commenter asked the company to bring back Mysuost for Christmas.

Garpur, a popular dairy drink, has also attracted support. One commenter jokingly predicted that the Central Bank of Iceland would peg the króna to Garpur, while Norway’s oil fund would try to buy Mjólkursamsalan and replace its oil reserves with the drink.

Mjólkursamsalan began operating in 1927 as Mjólkursamlag KEA.