Data authority rebukes Coop and Meny over customer data use

Den Danish Data Protection Agency has issued serious criticism of the Coop and Meny apps over their use of customer data, DR reported. Both companies used customers’ location information for scan-and-pay functions without obtaining the required consent.

The agency said Coop also used location data for targeted marketing. Its app recorded which store a customer was near and then showed them ads and offers based on their location, without valid consent.

Meny collected information about customers’ activity in its app using tracking technologies, also without valid consent, the agency said.

Coop Denmark and Dagrofa, which operates Meny, have acknowledged the criticism and been asked to explain how they will address the problems.

Dagrofa communications director Morten Vestberg said the Meny app should already have been updated. He said the company had shut down the location feature in its scan-and-pay service in October last year and had followed the agency’s instructions on its other concerns.

Coop press chief Jacob Lassen said the company had begun making changes and expected them to be in place on Wednesday, November 11.

The agency began its review of the two apps in July 2025.