Costco starts selling Icelandic salt in US stores

Costco has begun selling salt from Icelandic producer Saltverk in its US stores, starting in the Los Angeles area, mbl.is reports. If sales go well, the product could be distributed more widely.

Saltverk founder Björn Steinar Jónsson said the deal is the company’s largest single sale to date. The packaging had to be redesigned specifically for Costco.

Passing Costco’s quality checks could open doors to further opportunities, Jónsson told Morgunblaðið. “This is very exciting for us and could be a very big step,” he said, adding that the immediate priority was to make the launch work and then build on it.