Nova stages white-horse ride along Reykjavik’s Miklabraut

Two riders on white horses travelled alongside Miklabraut, one of Reykjavik’s busiest traffic arteries, as part of an advertising campaign by telecom company Nova, mbl.is reported.

Nova marketing director Sigurbjörn Ari Sigurbjörnsson said the company was filming an advertisement for its eero-branded routers. The riders carried eero flags, which fluttered in the morning breeze.

Sigurbjörnsson joked that the crew had chosen one of the year’s calmest days for the shoot. The flags would have worked better with two or three more wind-force levels, he said.