Carlsberg CEO addresses Gen Z sobriety trend and beer price pressures
Sunday 28th June 2026 on 19:45 in
Sweden
SVT economic commentator Alexander Norén interviews Carlsberg CEO Jacob Aarup-Andersen on whether Generation Z is killing beer culture and how geopolitical instability, energy crises, and war may affect the price of beer.
The 11-minute discussion, published Sunday on SVT Play, also explores the future of one of the world’s oldest beverages amid shifting consumption habits and global uncertainty.
Source
(via SVT)