Danish influencer reconsiders sharing son on Instagram after years of monetisation

Danish influencer Tobias Hamann, who has earned millions by promoting his life on Instagram, now expresses regret over featuring his son in posts, according to a report by DR. In a new book, Hamann reflects on the personal toll of his social media career—but remains uncertain whether he will stop sharing images of his child entirely.

Hamann built his brand by monetising his family life, but his latest book examines the consequences of that choice. While he acknowledges regret, he did not rule out the possibility of posting photos of his son again in the future.