Norwegian Fisheries Minister Marianne Sivertsen Næss praises Netflix series Milliardærøya highlighting salmon industry’s portrayal

Norwegian Fisheries Minister Marianne Sivertsen Næss has shared her enthusiasm for the new Netflix series “Milliardærøya,” which has sparked discussions during lunch meetings at the Ministry of Fisheries. The series, filmed in Frøya, Trøndelag, revolves around a fictional island named Brima and explores the power struggles among wealthy fish farmers residing there. In reality, Frøya is home to numerous wealthy salmon producers.

Discussing the show’s portrayal of the fishing industry, Sivertsen Næss acknowledges that while the drama is exaggerated, it is encouraging to see a vital industry gain recognition, especially during challenging times.

Marit Moum Aune, the director of “Milliardærøya,” notes that even industry insiders find the plot believable, describing the series as “over the top,” likening it to a blend of “Himmelblå” and “Dallas.” Aune admits that she underestimated the industry’s scale before visiting Frøya and understands its significance within Norway’s economy. She believes the general public is largely unaware of this crucial sector.

The show has gained significant media attention, receiving positive reviews from outlets like The New York Times and The Wall Street Journal. Aune highlights the irony in how Norway’s salmon farming industry is perceived abroad, especially compared to its portrayal in the context of major business dramas like “Succession.”

“Milliardærøya” has remained in Netflix’s top 10 list for two weeks. While updates on potential future seasons are pending, Sivertsen Næss expresses her anticipation for the series’ conclusion, noting mixed feelings about reaching the final episode.