Danske Bank survey finds 48 percent of Finns invest

Some 48 percent of Finns invest in stocks, securities or similar products, up from 38 percent in 2024, according to a Danske Bank survey reported by Yle.

Investing has become more common across age and income groups, including among younger people. Among respondents aged 25 to 34, 58 percent said they invest.

Investing remains more common among higher-income groups, but is also growing among people on lower incomes. One in three respondents earning less than 27,000 euros a year said they invest.

“We see a big change in the results: if this pace continues, soon a majority of Finns will be investors,” Danske Bank personal finance economist Kaisa Kivipelto said in a statement.

A savings account remains the most popular way to save: 35 percent of respondents said they had put money into one. One in three said they saved or invested in funds, while 18 percent invested directly in stocks.