Kone leads Finnish reputation rankings as Temu and Shein rank last

Kone has Finland’s strongest corporate reputation, while Temu and Shein rank at the bottom, according to a survey reported by Yle and conducted by Reputation and Trust Analytics.

Forestry machinery maker Ponsse ranked second, followed by food and confectionery company Fazer.

Kone and grocery retail chain K Group improved their reputations substantially from the previous year. K Group also overtook rival S Group.

The online survey was conducted in May and June and received responses from more than 11,000 people in Finland.