Preparation underway for simultaneous wine festivals in Espoo and Kokkola

Working at festivals requires preparation for various challenges, despite meticulous planning in advance. The job may not be glamorous, but there are opportunities to enjoy the events as well. Last weekend, wine festivals took place simultaneously in both Espoo and Kokkola, necessitating the division of the Nordic Live Productions team between the two locations. Each festival had a core team of 20, supported by additional staff and temporary workers for serving and setup.

Satu Autio, who has been a backstage host for around 20 years, was part of the Kokkola team but is now focusing on the three-day Vaasa Festival that started on Thursday. She manages artists’ rider requests—listings of requirements that artists expect backstage. “I ensure that everything requested for the greenrooms is provided, accommodating dietary restrictions and allergies,” she explains.

According to producer Juho Ahtonen, festival work is dynamic. In Kokkola, he handled ticket exchange and other tasks, emphasizing that preparations start long before the event. Despite the hard work, the atmosphere makes it worthwhile. “Many might think this job is all about glamour and enjoying the shows, but it’s very much work,” he says.

Ahtonen stresses the importance of multitasking and resolving unexpected issues swiftly. Similarly, Autio notes that strong stress tolerance and good social skills are essential. Festival director Ari Myllyniemi mentions that planning for the next year begins during the current festival, making the role a year-round commitment. He relishes the moment when the final act performs and the audience enjoys the show, noting that a quick celebratory drink is common at the end, although reality hits the next morning with event teardown.