Brimborg issues apology over image incident involving Halla Tómasdóttir in Iceland

Brimborg has issued an apology regarding the publication of an image involving Halla Tómasdóttir after a business transaction with the presidential candidate. The company’s CEO clarified in a statement that the image was shared in good faith but was based on a misunderstanding that permission for the photograph implied consent for its publication. The image has since been removed from circulation.

Brimborg fully supports the statement made by Halla, emphasizing that the terms offered to her were in accordance with their policies and considered various factors, including previous transactions, payment arrangements, and market conditions. These terms align with what other buyers in similar situations receive.

In light of the incident, Brimborg plans to strengthen its processes regarding the release of images to prevent misunderstandings like this in the future.