Turku sees biggest reputation boost among Finland’s major cities, Tampere remains most attractive

A new survey by Reputation and Trust Analytics shows Tampere remains Finland’s most attractive city, though Kuopio has nearly caught up, while Turku made the largest gains in reputation among the country’s major urban centres.

The annual study, conducted in January, measures the regional reputation and appeal of Finland’s largest cities. This year’s edition surveyed around 2,700 residents aged 15–65 across mainland Finland.

Turku climbed to third place in the overall ranking after improving across all measured categories. The former T-media research group has tracked city reputations since 2020.