Researcher highlights growing interest in beauty among youth, revealing psychological implications in Sweden

Johanna Kling, a researcher in appearance psychology, shares three insights in the video above. Her observations highlight a noticeable trend in the beauty industry, where interest in makeup is increasingly being observed among younger demographics.

Recent discussions suggest that children as young as 10 are now showing a keen interest in cosmetics, with young aspirants dreaming of becoming influencers in the beauty space, notably drawing inspiration from iconic figures like Barbie.

Kling emphasizes the importance of understanding the psychological implications behind this trend, particularly how societal standards of beauty can influence young minds. Her tips aim to promote a healthier perception of beauty among the youth, encouraging them to embrace their natural appearances while navigating the complexities of social media influences.

As the conversation around beauty and self-image continues to evolve, these insights play a crucial role in addressing both the positive and negative aspects of growing up in a highly visual culture.