Young adults favor early 2000s TV shows for nostalgic comfort, says survey

Despite the influx of new and innovative TV shows, many young adults are gravitating towards programs from the early 2000s and 2010s. Iconic series like “Gossip Girl,” “Gilmore Girls,” and “Prison Break” have resurfaced as favorites among this demographic, according to a recent survey conducted by Norstat.

For young viewers like 18-year-olds Marie Løfsnæs and Helene Brox, the allure of these older series provides a comforting escape. Helene describes “Gilmore Girls” as a cozy retreat where she can imagine herself sipping tea while rain falls outside, highlighting the nostalgic charm these shows offer.

Marie and Helene express that familiarity with these classic shows enhances their understanding of current slang and pop culture references. Marie finds it fascinating how something that feels so dated could still be incredibly relevant today.

Amid a world filled with reminders of global negativity, the availability of these shows serves as a refuge. The girls mention that the overwhelming nature of contemporary life makes it comforting to immerse in content that once felt safe.

Ingrid Moholt Waaler, host of the podcast “Træsh,” observes this trend, noting a surge in younger audiences discovering older series like “One Tree Hill.” Waaler suggests these are used as “comfort shows,” offering viewers an easy-going distraction that doesn’t challenge them intellectually.

According to TV researcher Gry Cecilie Rustad, the accessibility of these series on streaming platforms and their resurgence on social media help explain their popularity. Additionally, the trend among Gen Z to embrace early 2000s aesthetics aligns perfectly with these series, making them a relevant cultural touchstone.