Temu pledges improvements to business practices following scrutiny from European authorities

In a recent statement, the Chinese online retailer Temu promised improvements to its business practices in response to concerns raised by European consumer authorities. This announcement follows a report by the Consumer Agency, detailing a coordinated investigation into the company’s sales methods.

European consumer protection agencies, including the CPC and the European Commission, have cited multiple violations by Temu, including allegations of misleading discounts and coercive sales tactics. The company reportedly incentivizes consumers to engage in “wheel of fortune” games to access its marketplace, obscuring essential information regarding the terms connected to the game’s rewards.

Temu faces accusations of using deceptive marketing techniques, such as false claims about limited stock availability and misleading purchasing timelines. Additionally, consumers have difficulty contacting the company for inquiries or complaints due to the lack of accessible contact information.

Responding to these issues, Temu acknowledged the concerns raised by regulators and stated that it is actively working to align its operations with European regulations. In a message outlined in their statement, the company reiterated its commitment to cooperate fully with investigators, emphasizing that their goal is to benefit consumers, merchants, and the platform itself in the long run.

Despite the growing popularity of Temu among consumers, the company asserts that it is still relatively new to the market and is eager to make the necessary adjustments for compliance.