Lapland University addresses student criticism over audiovisual media culture program quality

Lapland University has addressed criticism raised by students in the audiovisual media culture program regarding the quality of their education. Last week, students submitted a petition that garnered over 60 signatures in just half a day, highlighting concerns about the adequacy of the training provided.

Maria Huhmarniemi, the Vice Dean responsible for education in the Faculty of Arts, expressed concern over the students’ message but also pointed out that reforms have already been implemented in response to earlier feedback. This fall, new students are studying under a revised curriculum.

Concise Summary of Students’ Criticism and the University’s Responses:

Students noted that their education does not sufficiently prepare them for the job market, lacking concrete skills and strong professional networks. In response, Huhmarniemi stated that the new curriculum includes a project-based learning model across the faculty, emphasizing a work-life-oriented approach. New minors have been introduced to better align with labor market needs, including courses on experience design, professional networks, and UI/UX (User Interface/User Experience).

Students also mentioned a lack of practical work opportunities and that university resources remain underutilized. Huhmarniemi assured that the new project-based study framework will bolster practical skills, and the proportion of master’s theses has been reduced to focus more on projects or productions.

Additionally, students sought greater access to facilities, labs, and equipment. Although access rights are typically granted through specific courses, Huhmarniemi acknowledged these concerns and indicated that booking practices for equipment would be improved.

Lastly, students expressed frustrations over limited influence in decision-making and a lack of commitment to enhancing teaching quality. Huhmarniemi highlighted recent changes made based on student feedback and pledged to improve interaction between the student community and staff, encouraging active participation in feedback sessions. The impact of the newly implemented curriculum is expected to be evident in three to five years’ time, with ongoing development throughout.